pykel

I’m a creative producer working in fashion media (currently at Glamcult). My work and interests span a variety of areas, but are mostly fashion, image and music based.

I produce editorial and commercial fashion imagery, playing a big role in creating Glamcult Magazine and curating talented teams to make this vision come to life. Occasionally I also write and conduct interviews.

Alongside this I have extensive experience in curating lineups and programming for nightclub events and brand launches, where I always focus on experiences that celebrate diversity and push boundaries.

In my personal work I enjoy working on styling and filmmaking, which often draw inspiration from folklore, found footage, nature, and nostalgia, and I strive to bring my vision to everything I do.

I’ve had the pleasure of collaborating with talented designers like Simone Rocha, Walter van Beirendonck, Duran Lantink, Mugler, Tíscar Espadas, and brands like Asics, Dr. Martens, H&M, Zalando, and Calvin Klein.

Email: pykelvanlatum@hotmail.com
IG: @pykel

Videography, styling and production for the Walter van Beirendonck fashion special in the HARD CANDY issue of Glamcult Magazine. See the full feature here.

Project done as Creative Producer at Glamcult Studio
Contributed under the guidance of Rogier Vlaming

Creative Direction by Rogier Vlaming, photography by Dyro, styling, videography and production by Pykel van Latum, hair and make-up by Mary Corbeel, modelled by Baek and Daniel, styling assistance by Ella Paritsky and Agata Villa

Creative production and styling assistance for Eartheater’s cover feature in the NIGHT issue of Glamcult Magazine. See the full feature here.
Project done as Creative Producer at Glamcult Studio
Contributed under the guidance of Rogier Vlaming

Photography by Augusto Silva Alliegro, Styling by Julio Cesar Delgado, makeup by Nina Carelli and hair by Sergio Estrada.

Production and casting for Tiscar Espadas’ Fashion special in the NIGHT issue of Glamcult Magazine. See the full feature here.

Project done as Creative Producer at Glamcult Studio
Contributed under the guidance of Rogier Vlaming
Photography by Vasily Agrenenko, styling by Pierre-Alexandre Fillaire, hair by Mayuko Nakae, Modelled by Chovy

Production for Simone Rocha’s Fashion Special in the LIGHT issue of Glamcult Magazine. See the full feature here.

Project done as Creative Producer at Glamcult Studio
Contributed under the guidance of Rogier Vlaming
Photography by Oscar Lindqvist, styling by Kazami Ohsawa, make-up by Sunao Takahashi, hair by Christos Bairabas, set Design by Annie Alvin, modelled by Lili Seroussi, Alfie, Y’sohnt, Heloisa.

Production for Issey Miyake’s fashion special in the DAWN issue of Glamcult Magazine. See the full feature here.

Project done as Creative Producer at Glamcult Studio
Contributed under the guidance of Rogier Vlaming
Photography by Anton Fayle, styling by Veronica Ruggeri, hair and make-up by Britt Breider, modelled by Easy May and Estella, photography assistance by Ushua Goeminne, styling assistance by Ella Paritsky

Styling, casting and production for DZHUS’ fashion special in the SANCTUM issue of Glamcult Magazine. See the full feature here.

Project done as Creative Producer at Glamcult Studio
Contributed under the guidance of Rogier Vlaming
Photography by Oriane Verstraeten, hair and makeup by Sanne Schoofs, photography assistance from Matías Batellé, and styling assistance by Ella Paritsky. Modeled by Bess, Lara, and Wolf.

Fitting photography for Democracy, a photobook by designer Duran Lantink, created in collaboration with Bea Otte. During my internship with Lantink, the fitting photos taken on my old phone were made to document the collection during its creation, and were printed on an old and half broken printer. The photobook reflects Lantink's disruptive approach, featuring images where magenta is notably absent due to a printer ink shortage—a quirk that became part of the final work’s visual character. See more of the publication and exhibition here.

Contributed under the guidance of Duran Lantink
Exhibited and published by Made van Krimpen.

This project is titled ‘Living Statues’, made for H&M Studio’s AW24 collection.

Based on the mania you start to feel when you’re completely alone for too long, this is an exploration of the blurred lines between stillness and motion. I wanted to portray three muses, each bringing their own meaning to isolation, varying from strength, to dreaming, to curiosity and playfulness. Each gesture is a graceful inquiry, every stance an elegant hypothesis, where every movement is an experiment, every pose a question mark.

This project was accompanied by a soundtrack by Thomas Hell. Project commissioned to Glamcult Studio Project done as Creative Producer at Glamcult Studio under the guidance of Rogier Vlaming
Creative direction & styling by Pykel van Latum @ Glamcult,Photography by Lobke Leijser, Hair by Eldridge Mullenhof, Makeup by Thirza King, Styling assistance by Agata Villa, Photography assistance by Tim van der Most, Modelled by Tricia Mokosi, Juliette Koole and Alice Vink, Soundscape by Thomas Hell Special thanks to Charlotte de Vries and Anne-Britt Jorissen, and Studio Mucha

This project titled ‘Living Statues’ was a shoot for H&M Studio’s AW24 collection. It’s an exploration of the blurred lines between stillness and motion, based on the mania you start to feel when isolated for too long.

Each gesture is a graceful inquiry, every stance an elegant hypothesis, where every movement is an experiment, every pose a question mark. This project was also accompanied by a soundtrack by Thomas Hell. Project commissioned to Glamcult Studio Project done as Creative Producer at Glamcult Studio under the guidance of Rogier Vlaming
Creative direction & styling by Pykel van Latum @ Glamcult,Photography by Lobke Leijser, Hair by Eldridge mullenhof, Makeup by Thirza King, Styling assistance by Agata Villa, Photography assistance by Tim van der Most, Modelled by Tricia Mokosi, Juliette Koole and Alice Vink, Soundscape by Thomas Hell Special thanks to Charlotte de Vries and Anne-Britt Jorissen, and Studio Mucha

Videomontage i made for Cruel Nature, a song by Thomas Hell footage taken in the mountains near imlil, morocco, in 2023. the song’s title, cruel nature, made me reflect on the strange time just after these video’s were taken — when my boyfriend and i experienced an earthquake that took thousands of lives, both human and animal, and made the remote mountain villages, the areas that were damaged the most, even more cut off. this is a bittersweet ode to all the people and animals we’ve encountered during our stay, who i still think about a lot, and the unsung heroes that delivered aid where none could reach. music Cruel Nature by Thomas Hell visualiser Pykel van Latum graphic design Viktor Dimitrov

An ode to the Rose Bracket fungus that I came across in Kyoto, Japan, 2024. Music by Martyna Basta.

Collage for Snaky zine. Made with images from art film Res, by screenwriter Nora Todorovic. Originally part of a larger project, for which I did styling and videography.

Snippets of Res: art film by Nora Todorovic for which I did styling and videography.

Styling and videography for Glamcult Store. This video was organically created in my bedroom with my friend Céline. Céline is wearing Avavav, Ting Gong, Mahorde, Katharina Dubbick Music by 3phaz.